Who We Are
PHILUSA Corporation is a 100% Filipino-owned company that is engaged in the marketing and distribution of fast-moving consumer goods and pharmaceutical products. The company’s vision is to be the leading Filipino-owned company that provides world-class quality and affordably priced health and wellness, baby care, personal care and home care products, locally and internationally, resulting in being a source of pride for its customers, business partners, employees and shareholders.
PHILUSA competes in both multinational and local arenas. The company which was established in 1957 has achieved market leadership in the categories of cotton and cotton buds (Cleene and Babyflo), wound management (MEDIPLAST), petroleum jelly (Apollo), household deodorizer (ALBATROSS) and cooling gel pad (Koolfever).
PHILUSA successfully launched RHEA Generics, a uni-brand of generic medicines developed in partnership with global leaders in the pharmaceutical industry, initially with Pfizer in 2014, and then followed by Sanofi, GSK, Otsuka, Merck, Fresenius Kabi, Astra, Lundbeck and OEP Philippines. These game-changing and noble partnerships help Filipino patients to have access to world-class quality and affordably priced generic medicines.
Our History
On October 28, 1957, Philusa Ethical Products, Inc. was established to function as a distributor of ethical products.
In 1967, the Field Sales Department was established to venture into wholesale business operations and then was organized into a separate company and thus, was given the name Philusa Drug Distributors, Inc. on February 15, 1969.
During the early 70’s, Philusa saw the development of company-owned products or company-branded products as well as the distribution of exclusive product lines. This gave birth to the first company-owned brand of Philusa – the Babyflo line with feeding bottles. In 1977, the company became known as Philusa Distributors, Inc.
More product divisions were added, namely: Cleene Division, Cosmetics and Toiletries Division and the MEDIPLAST Division that increased the company’s stability in the early part of 80’s. RHEA became another product division when RHEA Pharmaceutical Corporation was merged to Philusa. On March 3, 1986 the company’s name was changed to PHILUSA CORPORATION.
Over the years, its operations and its product lines broadened. As it gained a stronger foothold in the market, PHILUSA has remarkably attained the objective in marketing and distributing company-owned products and third-party products
Core Values
We put our customers’ need first. We listen and strive to exceed their expectations.
We want the best possible results. We do this through innovation, continuous quality improvement, and teamwork.
We aim for quick action in what we do. We take proactive steps in delivering our commitments on time.
We act with integrity by doing what is right. Honesty and fairness guide our business and working relationships.
We are a caring company. We have a genuine concern for our customers, company, and co-employees, as shown by our initiative in helping one another.